As Laura approached the highly anticipated publication day of her memoir, *Mosaic*, she found herself overwhelmed by the vast world of social media. That's when we teamed up, eight months prior to her big day, to craft an engaging and cohesive brand that truly reflected both her book and her unique personality. I streamlined her visual identity, harmonizing colors and designs to create a mini brand that resonated with her narrative. We brainstormed and developed a dynamic array of content to generate buzz for her upcoming release. In the final stretch, I curated an entire week’s worth of captivating material for her social media takeover with her publisher, ensuring that her launch was not just a moment, but a vibrant celebration of her story.

Laura Gaddis

Crafting memoirs and coaching writers—she's the pen-wielding superhero your story didn’t know it needed!